
Interactive & Immersive Experiences
Areas of interest: VR, AR, User Research, Interaction Design, Connected Devices, HCI, Human-AI Interaction, Technology Strategy, Innovation, Research Management.

Vinoba Vinayagamoorthy
- PhD – Computer Science, University College London (UCL)
- Thesis: ‘Participant Responses to Virtual Agents in Immersive Virtual Environments‘, 18th June, 2006.
- Funded by UCL
- Business Electives – London Business School (LBS)
- Funded by the Centre for Scientific Enterprise
- BEng. – Information Systems Engineering, University of Surrey
Roles
Senior Technology Strategist at Samsung (SRUK)
(2022 – present)
- Technology Strategy (Europe) on Samsung Mobile related technologies.
Project R&D Engineer at BBC R&D
(2016 – 2022)
- Technical steering, Immersive (VR/AR) collaborations with industry and academia.
- User-centric research & Interaction design on the impact of novel interactive experiences on big screens.
- Investigating organisational and audience value of immersive/interaction media experiences through methodological studies.
Technology Transfer & Partnership Manager at BBC
(2018 – 2019: Attachment)
- Drive innovation across the BBC and the wider industry. Annual process leading up to a 5+ year strategy.
- Strategically plan out the technology transformation projects keeping in mind the regulatory environment, public service principles, creative processes, editorial concerns and market competition.
R&D Engineer at BBC R&D
(2007 – 2016)
- Designed, implemented and delivered experimental synchronised media experiences over multiple devices in a connected home in order to understand the flow of content.
- Led the qualitative and quantitative evaluation of perceived delays (and simulated errors) on users’ assessments of synchronised experiences.
- Investigated the potential of creating 3D content through the multi-camera volumetric capture of football/rugby matches in order to allow audiences to view an alternative-to-broadcasted perspective of key events on a 3D TV and on match analysis programmes.
Postdoctoral Research Fellow at University College London (UCL)
(2006 – 2007)
- Led evaluation of a system that enabled three physically remote users to communicate in a collaborative virtual space.
Research Fellow at UCL
(2001 – 2006)
- Designed, implemented and evaluated behavioural models for expressive virtual characters for use in (social) virtual environments.

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