Researcher in Interactive & Immersive Experiences


Areas of interest: Virtual Reality, Augmented Reality, User Research, Connected Devices, HCI.

Vinoba Vinayagamoorthy
Brief Resume in PDF.

Project R&D Engineer at BBC Research & Development
(2016 – present)

Working with multiple teams, across the BBC and the wider industry, on novel future experiences for both big screen and immersive platforms using user-centric methods.

  • Designing robust ways to evaluate novel user experiences on interactive & immersive platforms.
  • Exploring organisational and audience value of immersive technologies through methodological lab studies and critical review of state-of-art both external & in-house.
  • Technical steering, support and guidance on immersive collaborations with industry and academic partners.
  • Exploring design guidelines and uncover potential value in social VR/AR experiences.

Technology Transfer & Partnership Manager at BBC Research & Development
(2018 – 2019: Attachment)

Worked with BBC R&D to drive innovation across the BBC and the wider industry. Activities feed into an annual process leading up to a 5+ year strategy.

  • Working with teams across the BBC to strategically plan out the technology transformation projects keeping in mind the regulatory environment, public service principles, creative processes, editorial concerns and market competition.
  • Regularly communicating complex concepts and influencing diverse groups of stakeholders across and outside the BBC to create an environment that is receptive to transfer.

R&D Engineer at BBC Research & Development
(2007 – 2016)

Explored the issues around delivering synchronised connected media experiences to personal devices, how these devices fit into the life of users in a connected home and the flow of content across various devices.

  • Worked with designers, editors and producers to understand audience behaviour, visualise the potential design of content flow across devices in users’ home.
  • Worked with external partners, as part of HbbTV specification groups, to write test assertions as part of including synchronisation standards (DVB-CSS) into HbbTV 2.0.
  • Led the evaluation of perceived delays (and simulated errors) on users’ assessments of synchronised experiences (as part of an EU collaborative project, 2-Immerse).

Postdoctoral Research Fellow at University College London
(2006 – 2007)

Collaboration with University of Salford and University of Reading aiming to implement a system that enables three physically remote users to communicate in a collaborative virtual space.

Research Fellow at University College London
(2001 – 2006)

Collaboration with seven universities conducting research into technologies that focused on the integration of physical and digital interaction. Worked on designing & creating expressive virtual characters for use in (collaborative) virtual environments.

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